With the attendant got into the Chinese manufacturing lost
Chendai Town, Jinjiang City, Fujian Province. Ukraine in the ancient bridge, flowing with countless legends of the Wu River have dried up. Ukraine bridge on both sides, one side is crowded shoe store, on the other side is staggered three four-story shoe factory. Small building in the workers busy in the production line, day after day, this is the town of Fujian Jinjiangchendai - Chinese shoes are the most common sight, however. The spacious bridge is not in the street, this town on the mixed crowd and crowds, the expensive BMW Land Rover Mercedes-Benz, a huge volume of container trucks and all types of Approximately 38.8 square kilometers in Chendai land to accommodate more than 3,000 shoe and accessory businesses, the town last year produced 650 million pairs of shoes around the world, born like Anta, 361?, Hydergine wolf, love Music, Del benefits, Hengqiang Nemec, Jordan, Kinglake and other shoe brands, is known as Legend of the rise of Chen Tai footwear, from the late seventies of last century. March 1979, invited the forest soil fall away in Hong Kong,cheap UGG boots, the Philippines, 14 relatives and friends, invested 2,000 yuan per person to run a Products are very scarce in that era, they quickly made huge profits, many people began Chendai follow suit. Chen Tai also spread this way: the birth of the early 80s there has been a Nike OEM factory, followed by the public, Nike finally Chendai away homes, and those production lines and workers here have become valuable sports shoes genes. Ding Xing, Jinjiang City, Fujian, president of trendy shoes, his business began at this time, the year in 1981, he was 19 years old. Previously he has been farming in the village, Later, the village organized a brigade slipper shoe production, business is good, many people began to imitate the shoes shoe brigade. Flexible mind the small army of Galaxy joined the venture and became the leader, he has four or five ten employees to do the spring sandals, sports shoes do fall,UGG boots clearance, can produce more than 200 pairs of shoes a day, shoes are sold to the Mainland . In the late 80s, when the scarcity million households, Ding earn 10 million per year has been. Shoe factory in the small galaxy started to do when the already Chendai Sixty five such enterprises. , president of the small wave special step, CBA operators speed sports Ding Lei Adams, president of Del Hui Ding Ding Mingliang ... ... these are all Muslim name sports giants, are from the earliest shoe manufacturing starting in a few villages. The late eighties early nineties, has accumulated years of Chen Tai shoe began the first round of expansion,bailey UGG boots, industrial production gradually replaced the cottage, the old houses have been turned into three, four of the plant to accommodate hundreds of workers simultaneously. More people come here from the inland provinces, began in a shoe factory in the work. When they arrived the same as the shoe boss, relatives crying relatives and friends cried friends. Shoe in the rural town into a gathering place at the same time,UGG boots, Chen Tai growing reputation in the international ring, designed many international buyers took the OEM factory. Large number of international orders Chendai the shoe were promoting an unprecedented brilliant channel. In 1984, Chen Tai's industrial output for the first time exceeded 1 billion yuan in 2003 for the first time exceeded billion. Last year, this figure increased to 18.56 billion yuan, just twenty years time, an increase of 185 times. Borrow some unknown place this year quickly turned into a total economic output ranks first in Fujian Province, Bai Jiangzhen town. For a time, in the crowded streets of Tai Chen a wide variety of people: the global buyers, speaking in various languages, from Fujian, Sichuan, Anhui, Jiangxi influx of migrant workers around the endless, promising consumer Chendai Some brands market promoters, including those that sell BMW, Mercedes-Benz of people ... ... now the resident population of only 7 million people in the town to accommodate the more than 30 million native population, the shoes will be the dream of many layers to this interwoven together. Dream brand since the 90s of last century, a group with outstanding manufacturing technology, they see huge profits Chendai brand shoe from start outlining his Dingpeng Peng, Hydergine Wolf (China) Sports Goods Co., Ltd. President, is one of them. In 1993, the 18-year-old father, he took the 4 million to start a business. Chen Tai that time already have a sound supporting enterprise. Standing on the shoulders of the first generation, the small entrepreneurial experience than a decade ago, a generation much easier, but the small and apparently unwilling to follow the old path. Shortly after its establishment in the factory, he Banqi the business needs of all procedures, and up the Hydergine Wolf brand, the brand still in use. Close attention because of the global market dynamics, and hired well-known consulting company, blessed with the development of the wolf like gangbusters. Three years before the creation of the annual growth rate of three times, and quickly have a stable customer base. In 1997, blessed with the wolf began to enter the international market, established four branches in the United States, the current overseas market digested the Hydergine half of the output of the wolf. Chen Tai Shoes competing in the path of creating brand, Anta is a leader. In 1999, Anta shoes to table tennis champion Kong Linghui 1.60 million as the spokesperson invitation, saying From 2000 to 2004 for 4 years, footwear has comprehensive market share in the nation. And another shoe - Always the Winner grams of the United States has hired Dawn, Sun Yan Zi, Luo and other stars to the world to promote his brand of beauty grams. Brand strategy for the fashion industry to join the elements of the town, the street will be set up almost every meter billboard companies, almost all of Asia in the first-line stars on it. These spokesmen to borrow some nameless Chendai factories that produced shoes eventually become a household name. Anta, 361?, Del benefits, special steps, other brands have in Chen Tai was born. Today, Jinjiangchendai has six famous trademarks in China, 30 Chinese well-known trademarks. July 10, 2007, Anta Sports (2020.HK) Stock Exchange of Hong Kong, the successful IPO Anta many brands followed by excited, the current Del benefits, special steps, 361? And other enterprises listing plan has been in the planning, with the aid off the next round of capital markets has become a shoe Chendai their common goals. Ding Pengpeng to the But Chen Tai busy behind the brand enterprises are facing the embarrassment can not keep. The shoe too much, limited area, companies have no way to get more land and building factories. Some brands will be gradually moved to the vicinity of the plant. a lot of work, but even Michael Jordan moved to corporate headquarters in Xiamen, Chen Village, the village committee secretary Dingsi Yong Tai stream heartache quite helpless. In addition to land is limited, there are driving companies out of the pollution. Years to the local shoe production has caused serious pollution of drinking water, the town's drinking water is almost no standard, some places do not even have running water. Ukraine River had become the old In addition to the natural environment by pollution, Chen Tai's business environment is getting worse. In recent years, the domestic athletic footwear market is saturated, each increase in the production of large enterprises would mean the death of several small businesses, and the heyday of the huge number of companies compared to the current Chendai the shoe has been reduced by half . Increasingly severe competition in the increasingly tight labor Chendai, labor costs are steadily rising. Owner of a shoe to the competition has been great as ever. Ding Xing faced with such embarrassment, market situation, the development of the disadvantages experienced being amplified. Since SMEs have been difficult to find a suitable means of financing, from the family workshop beginning Chendai enterprises has always been a tradition of debt default among enterprises owed money to each other. Xing said, In fact the people have great wealth, usury is a common way of financing local people. To save the factory, corporate loan of up to several million loan sharks at every turn, tens of millions, and the high interest in the plight of oppressed market, some business owners to pay his debts, they have chosen a Boss frequently disappear, who are often at risk of such doom, not to discuss wages for the workers also had to find another way out. Wang Fuyang, Anhui Shunda 6 years ago, came from Chen Tai, although many years of work in a shoe factory, but he chose the While living here, Wang Shunda does not even like the place. Dingpeng Peng admitted that life can be difficult, Hydergine wolf once the development plan after several adjustments because of these problems, the spokesman for the King has been conceived from the beginning level characters to today's Happy Boys finalized Zhang Jie. In recent years Dingpeng Peng also uses some of the money and energy investment, put money into places where most needed. Chen Tai profitable companies now no more than 5%, the next time there will be a large number of corporate bankruptcies. The end of November 2007, just a group of Chendai shoe in the local government and chambers of commerce under the leadership went to Russia, where they hope to find new buyers and new orders. Ding Xing's son just graduated from college this year, he has not inherited his father, but chose to do a company in Hong Kong staff. Ding Xing half-jokingly said, township, Chen Tai legendary (and perhaps lost?) and therefore copied to the surrounding villages began to town. TIPS Depend on the courageous fighting spirit, Quanzhou, Fujian coastal regions, especially the history of business with unique form, this mode is professor of Chinese University, Min Lv Qinghua, director commercial research summarized as Lv Qinghua that in Chen Tai every stage of business development, the Fujian people The original dare Ganpin the entrepreneurs the first step, step by step the formation of today's manufacturing industry cluster. However, the deteriorating external environment, industry competition continues to intense situation, the shortcomings of the early companies continue to appear. The shortcomings of the external environment can be summarized in three points: the lack of labor, taxes, out of uniform denial of related systems and lack of profits. Business difficulties caused by internal factors are many companies lack the modern enterprise system. Mostly due to local entrepreneurs from rural areas, education in general is not high, many companies scale up to tens of millions-level cottage has retained the mode of operation, and even a sound financial system are not, the accounts are confused. Enterprise development, entrepreneurs are still a lot of major decisions by the trend of personal preferences or to make, not the actual situation and enterprise development matching. That advocate their own brands in Jinjiang is extremely prominent, and many companies blindly into its own power is not commensurate with the funds, after the sudden bankruptcy due to financial strand breaks. Chendai all shoes, the first gathering together a strong competitive advantage. But the industry developed, the one industry in which competition, emergence of various contradictions. Lv Qinghua to the situation described as
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